Analisis Penerimaan dan Penggunaan Jamsostek Mobile Menggunakan UTAUT Model Modifikasi

  • Bramantyo Dhuha Akbarida Magister Manajemen STIE Bank BPD Jateng
  • Fitri Lukiastuti Magister Manajemen STIE Bank BPD Jateng
  • Grace Tiana Solovida Magister Manajemen STIE Bank BPD Jateng
  • Himawan Arif Sutanto Magister Manajemen STIE Bank BPD Jateng
Keywords: Jamsostek Mobile, UTAUT Model, Behavioral Intention, Use Behavior

Abstract

This study aims to analyze the factors that influence behavior intention for and use behavior of the Jamsostek Mobile application with a focus on the variables of performance expectancy, effort expectancy, social influence, facilitating conditions, habit, and perceived trust. The sampling technique used in this study was purposive sampling so that 160 respondents were obtained. The results showed that performance expectancy, effort expectancy, social influence, facilitating conditions, habit, and perceived trust have a positive and significant effect on behavioral intention. Behavioral intention has a positive and significant effect on use behavior. Behavioral intention is able to mediate the effect of performance expectancy, effort expectancy, social influence, facilitating conditions, habit and perceived trust on use behavior. User characteristics such as gender, age, education level, occupation, and length of membership play an important role in determining the active user base of the Mobile Social Security application, with specific demographics dominant among active users.

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Published
2024-10-27
Section
Articles