Faktor-Faktor Yang Mempengaruhi Keputusan Orang Tua dalam Memilih Sekolah Pada Sekolah Tunas Harapan Mandiri Rantauprapat
Keywords:
Psychological, Social Factors, Choice Decision
Abstract
The purpose of this study was to determine the effect of psychological factors and social factors on
choice decisions and customer satisfaction. This research is quantitative research by emphasizing
Systematic Literature Review. The sample amounted to 65 people who were parents/guardians of
elementary school students of Sekolah Tunas Harapan Mandiri. The results showed that the respondent
profile can be concluded that it qualifies as a purposive sampling sample where the criteria used are
parents / guardians who choose elementary school education at Tunas Harapan Mandiri School.
Psychological factors partially do not influence the decision to choose elementary school education at
Tunas Harapan Mandiri School. Social factors partially influence the decision to choose elementary
school education at Tunas Harapan Mandiri School. Psychological factors and social factors
simultaneously influence the decision to choose elementary school education at Tunas Harapan Mandiri
School. For research, it is hoped that research development can be carried out by paying attention to
the scope of the sample and the development of independent variables
References
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Salfiah, S., Intani, Q., Andini, S., & Astuti, A. P. (2022). Analisis Faktor yang Mempengaruhi Keputusan Orang Tua dalam Memilih Sekolah SD dan SMP untuk Anak pada Masa Pandemi Analysis of Factors Influencing Parents ’ Decisions in Choosing Elementary and Middle School Schools for Children during the Covid-19 Pande. Prosiding Seminar Nasional UNIMUS 2022, Vol. 5, 766–776.
Santoso, D. T. T., & Purwanti, E. (2013). Pengaruh Faktor Budaya, Faktor Sosial, Faktor Pribadi, Dan Faktor Psikologis Terhadap Keputusan Pembelian Konsumen Dalam Memilih Produk Operator Seluler Indosat-M3 Di Kecamatan Pringapus Kab. Semarang. Among Makarti, 6(12), 112–129.
Sari, S. P. (2020). Hubungan Minat Beli Dengan Keputusan Pembelian Pada Konsumen. Psikoborneo: Jurnal Ilmiah Psikologi, 8(1), 147. https://doi.org/10.30872/psikoborneo.v8i1.4870
Schoultz, C., Spetz, E., & Pettersson, I. (2022). Psychological factors impacting the consumer buying behavior. JÖNKÖPING University.
Sfenrianto, Gunawan, W., Kelly, D. S., & Tarigan, R. E. (2018). The use of quality, security and trust factors to improve the online purchase decision. Journal of Theoretical and Applied Information Technology, 96(5), 1436–1445.
Shahsavarani, A. M., Azad, E., & Abadi, M. (2015). 7-4-The Bases, Principles, and Methods of Decision-Making: A Review of Literature. International Journal of Medical Reviews Review Article International Journal of Medical Reviews, 2(1), 214–225.
Shanmugham, R., & Ramya, K. (2012). Impact of Social Factors on Individual Investors’ Trading Behaviour. Procedia Economics and Finance, 2(Af), 237–246. https://doi.org/10.1016/s2212-5671(12)00084-6
Shiferaw1*, M., & Kenea, and A. (2024). DETERMINANTS OF PARENTAL SCHOOL CHOICE: A SYSTEMATIC REVIEW OF THE LITERATURE. IJIET, 8(1), 20–34.
Solicha, F. N., Safitri, D., & Kurniawan, N. (2020). Peran Orangtua Dalam Menentukan Pilihan Kuliah Anak. Edukasi IPS, 4(2), 8–17.
Suryadi, S. (2018). Analisis Faktor Sosial, Pribadi, Dan Psikologis Terhadap Minat Nasabah Menabungdi Kssps Bmt Baskara Asri Sejati Cabang Sekampung Di Kabupaten Lampung Timur. Fidusia : Jurnal Keuangan Dan Perbankan, 1(1), 14–26. https://doi.org/10.24127/jf.v1i1.287
Tecoalu, M. (2021). The Effect of Ease of Transaction and Service Quality on Purchasing Decisions Mediated by Consumer Satisfaction (Studies on Okeped Jabodetabek Users). PRIMANOMICS : JURNAL EKONOMI DAN BISNIS, 2, 1–13.
Thangeda, A., Baratiseng, B., Mompati, T., Medina, R., & Suthers, D. D. (2008). Education for sustainability: Quality education is a necessity in modern day. How far do the educational institutions facilitate quality education? Computer-Supported Collaborative Learning Conference, CSCL, 7(2), 59–66. Retrieved from https://eric.ed.gov/?id=EJ1089752
Thoyyibah, K., Adhimah, D. R., & Dewi Lukitasari, R. (2022). Analisis Faktor Pertimbangan Orang Tua Dalam Memilihkan Sekolah Factor Analysis Of Parental consideraions In Choosing schools. Prosiding Seminar Nasional UNIMUS, 702–725. Retrieved from https://prosiding.unimus.ac.id/index.php/semnas/article/view/1234
Yaacob, N. A., Osman, M. M., & Bachok, S. (2014). Factors Influencing Parents’ Decision in Choosing Private Schools. Procedia - Social and Behavioral Sciences, 153, 242–253. https://doi.org/10.1016/j.sbspro.2014.10.058
Yusuf, M. Z. (2020). Pengaruh Pendidikan dan IPM terhadap pertumbuhan ekonomi di Daerah Istimewa Yogyakarta. Jurnal Ekonomi Dan Pendidikan, 19(1), 25–38.
Anwar. (2013). INVESTASI PENDIDIKAN (Suatu Fungsi untuk Pendidikan yang Bermutu). Al-Fikrah : Jurnal Kependidikan Islam, 1–10.
Beharu, W. (2018). Psychological Factors Affecting Students Academic Performance Among Freshman Psychology Students in Dire Dawa University. Journal of Education and Practice, 9(4), 59–65.
Cantu, N., Varela, D. G., Jones, D., & Challoo, L. (2021). Factors that Influence School Choice: A Look at Parents’ and School Leaders’ Perceptions. Research in Educational Policy and Management, 3(1), 19–41. https://doi.org/10.46303/repam.2021.2
Cetină, I., Munthiu, M.-C., & Rădulescu, V. (2012). Psychological and Social Factors that Influence Online Consumer Behavior. Procedia - Social and Behavioral Sciences, 62, 184–188. https://doi.org/10.1016/j.sbspro.2012.09.029
Chen, X., Miraz, M. H., Gazi, M. A. I., Rahaman, M. A., Habib, M. M., & Hossain, A. I. (2022). Factors affecting cryptocurrency adoption in digital business transactions: The mediating role of customer satisfaction. Technology in Society, 70(July), 102059. https://doi.org/10.1016/j.techsoc.2022.102059
Domino, P. (2018). Investasi Dalam Bidang Pendidikan Anak Untuk Meningkatkan Kualitas Kehidupan Keluarga. Jurnal Inovasi Pendidikan Dasar, 2(1), 77–85. Retrieved from http://www.id.undp.
Durmaz, Y. (2014). The impact of psychological factors on consumer buying behavior and an empirical application in Turkey. Asian Social Science, 10(6), 194–204. https://doi.org/10.5539/ass.v10n6p194
Fitriyana, D., Pransisca, S., & Ardiyanto, A. (2022). Faktor-faktor yang mempengaruhi orang tua dalam pengambilankeputusan memilih sekolah negeri untuk anak di Kelurahan Bukit Cermin,Kecamatan Tanjungpinang Barat, Kota Tanjungpinang, Kepulauan Riau. Nautical, 1(7), 512–516. Retrieved from https://jurnal.arkainstitute.co.id/index.php/nautical/index
Gayen, P. (2023). Various Psychological Factors as Guiding Principles of Human Life. International Journal of Research and Review, 10(4), 38–43. https://doi.org/10.52403/ijrr.20230407
Irwan, A. M. (2019). Pengaruh Faktor Psikologis, Pribadi, Sosial, dan Budaya terhadap perilaku konsumen melalui media sosial Produk Fashion Secara Online (Studi Kasus Pada Konsumen PT. Lazada Indonesia di Kota Makassar). Jurnal Ilmiah Ilmu Manajemen, 1(2), 166–167.
Kola Olayiwola, R., Tuomi, V., Strid, J., & Nahan-Suomela, R. (2024). Impact of Total quality management on cleaning companies in Finland: A Focus on organisational performance and customer satisfaction. Cleaner Logistics and Supply Chain, 10(January). https://doi.org/10.1016/j.clscn.2024.100139
Mahendra Fakhri, Alini Gilang, N. R. (2017). Analisis Faktor Pembentuk Keputusan Pemilihan Perguruan Tinggi Swasta Universitas Telkom (Studi Pada Mahasiswa Prodi S1 Administrasi Bisnis Fakultas Komunikasi Dan Bisnis Universitas Telkom Angkatan 2016. Jurnal Ekonomi,Bisnis, & Entrepreneur Ship, 11(1), 1–12.
Mattah, P. A. D., Kwarteng, A. J., & Mensah, J. (2018). Indicators of service quality and satisfaction among graduating students of a higher education institution (HEI) in Ghana. Higher Education Evaluation and Development, 12(1), 36–52. https://doi.org/10.1108/heed-10-2017-0006
Mawene, D., & Bal, A. (2018). Factors influencing parents’ selection of schools for children with disabilities: A systematic review of the literature. International Journal of Special Education, 33(2), 313–329.
Nurcahyani, A. D., Ani, H. M., Pd, S., Pd, M., Kartini, T., Pd, S., … Unej, U. J. (2014). Pengaruh Faktor Sosial Dan Faktor Psikologi Terhadap Keputusan Calon Siswa Memilih Sekolah di SMA Negeri 2 Jember Tahun Pelajaran 2013 / 2014 The Effect of Social and Psychological of the Students Decision by Choosing SMA Negeri 2 Jember in the 2013 / 201. 1–4.
Pristiyono, P., Kanchanawongpaisan, S., & Ratnasari, S. L. (2023). The Level of Public Understanding of The Quick Response Indonesian Standard (QRIS) In Indonesia. Social Sciences Insights …. Retrieved from https://journal.midpublisher.com/index.php/ssij/article/download/24/15
Rosha, Z., Wati, L., & Surya Dharma. (2017). FAKTOR-FAKTOR YANG MEMPENGARUHI ORANG TUA DALAM PENGAMBILAN KEPUTUSAN MEMILIH SEKOLAH DASAR ISLAM AL-AZHAR 32 PADANG. Jurnal Apresiasi Ekonomi, 5, 140.
Salfiah, S., Intani, Q., Andini, S., & Astuti, A. P. (2022). Analisis Faktor yang Mempengaruhi Keputusan Orang Tua dalam Memilih Sekolah SD dan SMP untuk Anak pada Masa Pandemi Analysis of Factors Influencing Parents ’ Decisions in Choosing Elementary and Middle School Schools for Children during the Covid-19 Pande. Prosiding Seminar Nasional UNIMUS 2022, Vol. 5, 766–776.
Santoso, D. T. T., & Purwanti, E. (2013). Pengaruh Faktor Budaya, Faktor Sosial, Faktor Pribadi, Dan Faktor Psikologis Terhadap Keputusan Pembelian Konsumen Dalam Memilih Produk Operator Seluler Indosat-M3 Di Kecamatan Pringapus Kab. Semarang. Among Makarti, 6(12), 112–129.
Sari, S. P. (2020). Hubungan Minat Beli Dengan Keputusan Pembelian Pada Konsumen. Psikoborneo: Jurnal Ilmiah Psikologi, 8(1), 147. https://doi.org/10.30872/psikoborneo.v8i1.4870
Schoultz, C., Spetz, E., & Pettersson, I. (2022). Psychological factors impacting the consumer buying behavior. JÖNKÖPING University.
Sfenrianto, Gunawan, W., Kelly, D. S., & Tarigan, R. E. (2018). The use of quality, security and trust factors to improve the online purchase decision. Journal of Theoretical and Applied Information Technology, 96(5), 1436–1445.
Shahsavarani, A. M., Azad, E., & Abadi, M. (2015). 7-4-The Bases, Principles, and Methods of Decision-Making: A Review of Literature. International Journal of Medical Reviews Review Article International Journal of Medical Reviews, 2(1), 214–225.
Shanmugham, R., & Ramya, K. (2012). Impact of Social Factors on Individual Investors’ Trading Behaviour. Procedia Economics and Finance, 2(Af), 237–246. https://doi.org/10.1016/s2212-5671(12)00084-6
Shiferaw1*, M., & Kenea, and A. (2024). DETERMINANTS OF PARENTAL SCHOOL CHOICE: A SYSTEMATIC REVIEW OF THE LITERATURE. IJIET, 8(1), 20–34.
Solicha, F. N., Safitri, D., & Kurniawan, N. (2020). Peran Orangtua Dalam Menentukan Pilihan Kuliah Anak. Edukasi IPS, 4(2), 8–17.
Suryadi, S. (2018). Analisis Faktor Sosial, Pribadi, Dan Psikologis Terhadap Minat Nasabah Menabungdi Kssps Bmt Baskara Asri Sejati Cabang Sekampung Di Kabupaten Lampung Timur. Fidusia : Jurnal Keuangan Dan Perbankan, 1(1), 14–26. https://doi.org/10.24127/jf.v1i1.287
Tecoalu, M. (2021). The Effect of Ease of Transaction and Service Quality on Purchasing Decisions Mediated by Consumer Satisfaction (Studies on Okeped Jabodetabek Users). PRIMANOMICS : JURNAL EKONOMI DAN BISNIS, 2, 1–13.
Thangeda, A., Baratiseng, B., Mompati, T., Medina, R., & Suthers, D. D. (2008). Education for sustainability: Quality education is a necessity in modern day. How far do the educational institutions facilitate quality education? Computer-Supported Collaborative Learning Conference, CSCL, 7(2), 59–66. Retrieved from https://eric.ed.gov/?id=EJ1089752
Thoyyibah, K., Adhimah, D. R., & Dewi Lukitasari, R. (2022). Analisis Faktor Pertimbangan Orang Tua Dalam Memilihkan Sekolah Factor Analysis Of Parental consideraions In Choosing schools. Prosiding Seminar Nasional UNIMUS, 702–725. Retrieved from https://prosiding.unimus.ac.id/index.php/semnas/article/view/1234
Yaacob, N. A., Osman, M. M., & Bachok, S. (2014). Factors Influencing Parents’ Decision in Choosing Private Schools. Procedia - Social and Behavioral Sciences, 153, 242–253. https://doi.org/10.1016/j.sbspro.2014.10.058
Yusuf, M. Z. (2020). Pengaruh Pendidikan dan IPM terhadap pertumbuhan ekonomi di Daerah Istimewa Yogyakarta. Jurnal Ekonomi Dan Pendidikan, 19(1), 25–38.
