KEPRIBADIAN NASABAH MEMPENGARUHI ADOPSI DAN PENGGUNAAN SALURAN PERBANKAN HIJAU

  • Desak Made Febri Purnama Sari Universitas Pendidikan Nasional
  • I Gusti Ayu Yogi Putri Adnyani Universitas Pendidikan Nasional
Keywords: Customer Personality, Use of Green Banking Channels, Adoption

Abstract

 

The customer's personality influences the adoption and use of green banking channels. The purpose of this research is to determine the effect of customer personality on the use of green banking channels through the adoption of BCA and BRI Bank customers who are  domiciled  in  Denpasar  City. In this study,  quantitative  data  was used  to  collect information by giving questionnaires to participants. Customers of Bank BCA and Bank BRI  who are domiciled in Denpasar City are the research samples. The  number of samples in this study were 102 respondents using purposive sampling method. Based on the results of this study, customer personality has a positive and significant effect on adoption, adoption has a positive and significant effect on the use of green banking channels, personality has a positive and significant effect on the use of green banking channels and customer personality has a positive and significant effect on the use of green  banking  channels through adoption.  The  findings  of this  study  are  where  the customer's personality accepts the adoption of innovation in the use of bank products with the concept of green banking channels at Bank BCA and Bank BRI in Denpasar City.

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Published
2023-04-07
Section
Articles