Strategi Peningkatan Keunggulan Kompetitif UMKM Melalui Kapasitas Inovasi Dengan Perspektif Gender
Keywords:
innovation capacity, competitiveness, gender
Abstract
The purpose of this study is to analyze the effect of innovation capacity on the competitive advantage of MSMEs as well as to determine differences in innovation capabilities based on a gender perspective. Research respondents were 60 micro business operators in Bangka Regency. Methods of data collection through questionnaires and interviews. Data were processed using linear regression analysis and the Mann-Whitney Test. The results showed that the capability of innovation had a significant effect on the competitive advantage of microbusinesses in Bangka Regency. In terms of gender, there was no difference in innovation capabilities between male and female microenterprise entrepreneurs in Bangka Regency
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Farhas, Rizqon Jamil dkk. 2016. Membangun Keunggulan Bersaing melalui Inovasi, Manajemen Pengetahuan dan Orientasi Pasar (Studi pada Usaha Mikro Produk Makanan Khas Riau di Kota Pekanbaru). Jurnal Tepak Manajemen Bisnis Vol.VIII No. 1 Januari 2016.
Hameed, Imran. (2009). Sources of Business Competitive Advantage: A Review. Journal of Business & Economics. July-December. Pp. 222-233.
Hana, Urbancova. 2013. Competitive Advantage Achievement through Innovation and Knowledge. Journal of Competitiveness Vol. 5 Issue 1 pp 82-89, March 2013; ISSN 1804-1728.
Hapsari, Pradya Paramita. 2014. Pengaruh Pertumbuhan Usaha Kecil Menengah (UKM) terhadap Pertumbuhan Ekonomi Daerah (Studi di Pemerintahan Kota Batu). Jurnal Wacana Vol. 17 No. 2, ISSN: 1411-0199, E-ISSN: 2338-1884.
Jayaningrum, Erni dkk. 2018. Pengaruh Orientasi Pasar, Inovasi, Orientasi Kewirausahaan terhadap Keunggulan Bersaing dan Kinerja Pemasaran (Studi pada Kuliner Kafe Kota Malang). Jurnal Administrasi Bisnis (JAB) Vol. 54 No. 1 Januari 2018.
Jin, Zhonggi. Nola Hewitt, dan Nicholas J. Thompson. 2004. Innovativeness and Perfomance: Evidence From Manufacturing Sectors. Journal of Strategic Marketing. Vol.12, p: 255-266
Lantu, Donald Crestofel dkk. 2016. Pengembangan Model Peningkatan Daya Saing UMKM di Indonesia: Validasi Kuantitatif Model. Jurnal Manajemen Teknologi Vol. 15, No. 1 2016.
Meliala, Andi Suranta dkk. 2014. Strategi Peningkatan Daya Saing Usaha Kecil dan Menengah berbasis Kaizen. Jurnal Optimasi Sistem Industri Vol. 13, No. 2, April 2014: 641-664, ISSN 2088-4842
