Magisma: Jurnal Ilmiah Ekonomi dan Bisnis

Analisis Kepuasan Pelanggan Melalui Sentimen Ulasan Menggunakan Algoritma Naive Bayes

2025-01-30T18:56:06+07:00

The advancement of digital technology has led to a large amount of data being generated by active internet users. In this study, the focus is on analysing customer sentiment towards MSMEs selling on the Tokopedia platform. The analysis is conducted using the naïve bayes algorithm method and Net Promoter Score (NPS) to measure customer satisfaction. The findings reveal that 75.69% of customer sentiment is positive, 11.08% is neutral, and 13.23% is negative. The Multinomial Naive Bayes model utilized achieves an accuracy rate of 80%, with precision, recall, and F1-Score all reaching 80%. Moreover, the calculated NPS value is 62.46%, indicating that a majority of customers are satisfied with the MSMEs on Tokopedia

KONTROL DIRI SEBAGAI MEDIASI PENGARUH PENGGUNAAN UANG ELEKTRONIK, GAYA HIDUP, DAN KONFORMITAS TERHADAP PERILAKU KONSUMTIF GENERASI Z KOTA DEPOK

2025-01-30T19:03:19+07:00

This study to determine electronic money usage, lifestyle and conformity to consumptive behavior through self-control. This study also examines how conformity plays an important role in consumption behavior of generation Z who tends to follow peer group trends. Population in this study is generation Z in Depok City aged 17-27 years. The sample amounted to 189 respondens obtained using non probability sampling with purposive sampling technique. The method used a quantitative and using SmartPLS 4.0 for data analysis. The result showed conformity and self-control have a positive effect on consumptive behavior. E-money and lifestyle have not significant effect on consumptive behavior. E-money, lifestyle and conformity have positive effect on self-control. Self-control can mediate electronic money usage and conformity on consumptive behavior. Self-control can’t mediate lifestyle on consumptive behavior

Sisi Gelap IKM Sapu Glagah Purbalingga: Strategi Pemanfaatan Kemampuan Inovasi Terhadap Keunggulan Bersaing

2025-01-30T19:09:20+07:00

This research investigates Strategieses to enhance the deployment of innovative capabilities through the dimensions of product innovation, process innovation, and service innovation on of competitive advantage in the Small and Medium Industries (SMIs) Glagah Brooms, Purbalingga Regency. The appropriate strategies for this investigation is a quantitative descriptive, which emphasizes the collection and analysis of data distributed to 106 respondents, all of whom are proprietors of the Small and Medium Industries (SMIs) in Glagah Brooms, Purbalingga Regency. The data were subjected to analysis multiple linear regression techniques and were processed utilizing IBM SPSS version 25.0 The results of this research show that: 1) Product innovation has no effect on competitive advantage. 2) The innovation process has a positive and significant effect on competitive advantage. 3) Service innovation has a positive and significant effect on competitive advantage

ANALISIS PENGARUH DIGITAL MARKETING, ORIENTASI PASAR, DAN INOVASI PRODUK HIJAU TERHADAP KINERJA PEMASARAN PADA UMKM KULINER DI KABUPATEN WONOSOBO

2025-01-30T19:15:23+07:00

This study aims to analyze the impact of digital marketing, market orientation, and green product innovation on the marketing performance of culinary MSMEs in Wonosobo Regency. Digital marketing plays a crucial role for MSMEs to expand market reach and increase interaction with customers effectively. In addition, a good market orientation helps MSMEs better understand consumer needs and preferences, while green product innovation contributes to creating added value that supports sustainability principles. This study uses a quantitative approach with survey methods and multiple linear regression analysis to test the influence of these variables. Data was collected from 100 respondents who are culinary MSME actors in Wonosobo through a questionnaire that was systematically prepared. The results of the study show that digital marketing, market orientation, and green product innovation have a positive and significant influence on marketing performance. This finding is expected to provide insight for culinary MSME players in optimizing their marketing strategies through a digital approach, a deeper understanding of the market, and sustainable product innovation

Pengaruh Good Corporate Governance, Profitabilitas, dan Size terhadap Nilai Perusahaan (Studi Empiris pada Perusahaan-perusahaan LQ45 di Bursa Efek Indonesia)

2025-01-30T19:22:44+07:00

This study aims to examine the effect of good corporate governance, profitability and company size on company value in the most actively traded companies on the IDX in the period 2015-2019. The population used in this study were companies included in the LQ 45 index listed on the IDX during that period. The sample selection technique used purposive sampling, while the data analysis technique used multiple linear regression analysis. The results of this study indicate that institutional ownership and profitability have a significant positive effect on company value. The proportion of the board of commissioners has a significant negative effect on company value and company size has a significant negative effect on company value. The Adjusted R² value of 0.482 indicates that 48.2% of the variation in company value can be explained by variations in the four independent variables, namely institutional ownership, proportion of the board of commissioners, profitability and company size. While the remaining 51.8% is explained by other causes not examined in this study

ANALYSIS OF MSME CUSTOMER PERCEPTION THROUGH SENTIMENT REVIEWS USING K-MEANS CLUSTERING

2025-01-30T19:28:42+07:00

Digital technology continues to develop relentlessly and creates fundamental changes for businesses, thus opening up new opportunities but also creating more complex uncertainties This study aims to analyse the perception of MSME customers using Google Maps reviews with the K-Means Clustering model. The dataset is retrieved through web scraping and processed with Python-based sentiment analysis. The results show customer perceptions in a more structured manner using the K-Means Model and sentiment analysis. Most reviews are positive, focusing on location, product quality, and price

Analisis Pengaruh Leadership Styles, Work Environment, Dan Organizational Culture Terhadap Komitmen Organisasi Melalui Motivasi Kerja Sebagai Variabel Mediasi

2025-01-31T14:17:55+07:00

This study aims to analyze the influence of Work Leadership, Work Environment, and Organizational Culture on Organizational Commitment with Work Motivation as a Mediating Variable on Teachers at SMK Texmaco Pemalang. Sampling was done by purposive sampling so that 57 teachers were obtained as respondents. The study was conducted using quantitative descriptive research methods and SPSS V.25.0 analysis methods. Path analysis was used to analyze the data and the Sobel test to test mediation. The results of the path analysis showed that Work Leadership, Work Environment, and Organizational Culture had a direct, positive and significant effect on Organizational Commitment. Work Environment is the factor that contributes the most to Organizational Commitment. The results of the Sobel test showed that Work Motivation was able to mediate the relationship between Work Leadership, Work Environment, and Organizational Culture with Organizational Commitment. The implementation of appropriate Work Leadership, knowledge and experience, and a teacher's self in education have an impact on the effectiveness of teaching and learning. A good Work Environment and Organizational Culture with teachers' confidence in their abilities will contribute to the Organizational Commitment of teachers at SMK Texmaco Pemalang

Analisis Beban Kerja Dan Kebutuhan Sumber Daya Manusia Dalam Aktivitas Bisnis Supplier Buah Dan Sayur Cahaya Buah Semarang 3 1,2 Menggunakan Metode Full Time Equivalent (FTE)

2025-02-11T15:06:41+07:00

This study aims to analyze workload and labor needs at Cahaya Buah Semarang, a fruit and vegetable supplier. Using a mixed method approach, this research combines qualitative methods through interviews and observations with quantitative methods using Full-Time Equivalent (FTE) to measure
workload. Data were collected from 10 informants, consisting of 2 women and 8 men, who work in distribution and packing. The analysis results show that both the distribution and packing teams are experiencing overload. The distribution team shows FTE values exceeding ideal capacity, with values
of 2.28 for Armada 1 and 2.4 for Armada 2. Similarly, the packing team experiences overload in several categories, with FTE values ranging from 1.44 to 1.88. These findings underline the importance of effective human resource planning to address excessive workload and improve operational efficiency.
The study provides recommendations for enhancing human resource management, including adjusting labor numbers and improving workforce planning strategies. Thus, it is expected to assist Cahaya Buah Semarang in addressing overload issues and improving productivity and service quality.

Pengaruh Career Development dan Work-life Balance Terhadap Turnover Intention dengan Employee Engagement Sebagai Variabel Intervening Pada PT. Millennium Elektrik Indonesia

2025-02-12T17:07:55+07:00

The purpose of this study is to examine the effect of career development on employee engagement, the effect of work-life balance on employee engagement, the effect of career development on turnover intention, the effect of work-life balance on turnover intention, the effect of employee engagement on turnover intention, the effect of career development on turnover intention through employee engagement as an intervening variable, and the effect of work-life balance on turnover intention through employee engagement as an intervening variable. This study uses a quantitative method. The sample consists of 125 employees of PT. Millennium Elektrik Indonesia, using census sampling technique where the entire population is used as the sample. Data analysis in this study is conducted using the SmartPLS application with the Structural Equation Modeling (SEM) Partial Least Squares (PLS) method. The results of this study indicate that (1) career development has a positive and significant effect on employee engagement, (2) work-life balance has a positive and significant effect on employee engagement, (3) career development has a positive and significant effect on turnover intention, (4) work-life balance has a positive and significant effect on turnover intention, (5) employee engagement has a positive and significant effect on turnover intention, (6) career development has a positive and significant effect on turnover intention through employee engagement as an intervening variable, (7) work-life balance has no effect on turnover intention through employee engagement as an intervening variable.

Pengaruh Overconfidence Dan Representativeness Terhadap Keputusan Investasi Investor Di Pasar Modal Dengan Financial Literacy Sebagai Variabel Moderating

2025-02-12T17:15:52+07:00

The aims of this research is to determine the influence of Behavioral Finance factors on investors investment decisions in the capital market. Investment decisions still involve by emotional factors, that make the investor suffer with bad return. There are several factors that are thought to influence investors irrational investment decisions including Overconfidence and Representativeness. The Financial Literacy factor is thought to be able to reduce bias in investment decision making. This research was conducted by distributing questionnaires to respondents with the criteria of investors in Semarang City who have been actively investing for at least one year. The number of research respondents was 100 respondents and data processing used SPSS 25 with MRA multiple regression analysis techniques. The results of this research state that Overconfidence and Representativeness have a significant effect on investment decisions. Financial Literacy is able to moderate the effect of Representativeness on investment decisions but cannot moderate the effect of Overconfidence on investment decisions of investors in Semarang City