Magisma: Jurnal Ilmiah Ekonomi dan Bisnis

The Double Barrier Of Age Requirements And High Qualifications In Entry-Level Employment Opportunities In Indonesia

2025-07-25T16:52:16+07:00

Strict age limits and increased qualification requirements have currently dominated Indonesia’s entry-level job market. Although intended for new graduates, many positions demand 1–2 years of experience, technical skills, or formal internships—contradicting the essence of entry-level employment. This paper investigates how these practices create structural barriers to formal employment. Using existing literature and a survey on new graduates, we examine the impact of age and experience-based filters on applicant confidence, readiness, and job access. The finding reveals a mismatch between employer expectations and what new graduates can realistically offer, given Indonesia’s socioeconomic and educational conditions. To address this gap, the paper
proposes reforms from both employer and policymaker perspectives to support a more inclusive labour market. It highlights how current hiring practices contribute to the growing number of unemployed new graduates, adding to the discourse on youth unemployment and workforce equity.

Keputusan Investasi Dengan Metode Capital Asset Pricing Model (CAPM) Pada Perusahaan LQ45 Rentan Waktu 2020 - 2024

2025-07-14T15:09:29+07:00

This study explores how risk relates to return in the context of LQ45 index stocks for the period 2020–2024, using the Capital Asset Pricing Model (CAPM) as the main analytical tool. CAPM helps estimate a stock's expected return by factoring in its systematic risk, represented by beta. The research applies a quantitative descriptive approach, with 24 selected companies meeting specific criteria. The analysis confirms a clear positive relationship between beta and expected return—stocks with higher risk tend to offer higher potential returns. To provide deeper insight, the study also compares actual stock returns to their expected returns based on CAPM, allowing for classification into undervalued and overvalued categories. The findings indicate that six stocks are undervalued, offering potential opportunities for investors, while the remaining eighteen are overvalued. These results highlight how CAPM can be used not only to understand risk-return dynamics but also to support more informed and strategic investment decisions in the capital market.

Employee Work Motivation Influenced By Internal Communication, Evaluation And Rewards

2025-07-14T15:36:59+07:00

Work motivation is the drive or enthusiasm that someone has to carry out tasks and responsibilities in the workplace. The purpose of this study was to determine and analyze the effect of internal communication, evaluation and reward on employee work motivation at PT. Grab Teknologi Indonesia in Semarang. The population in this study were 49 employees of PT. Grab Teknologi Indonesia in Semarang. The sampling technique used was saturated sampling and the sample was set to 49 respondents. The independent variables in this study were internal communication (X1), evaluation (X2) reward (X3) and the dependent variable was work motivation (Y). The data collection method in this study used a questionnaire with an analysis method using multiple linear regression, t-test and F-test and coefficient of determination. The results showed that the internal communication variable had a positive and significant effect on work motivation, then the evaluation variable had an insignificant effect on work motivation and the reward variable had a positive and significant effect on work motivation. The coefficient of determination (R Square) figure of 0.417, means that the internal communication, evaluation and reward variables have a role of 41.7% to explain the work motivation variable. Suggestions for improving internal communication in companies include developing more effective communication channels, such as digital platforms for feedback. This can strengthen relationships between employees and increase overall work motivation, then the evaluation process by emphasizing constructive feedback and personal development. Involve employees in setting evaluation goals and offer a variety of rewards, such as bonuses, awards, or self-development opportunities, so that employees can choose what is
most meaningful to them.

Peran Literasi Keuangan Sebagai Pemoderasi Persepsi Kemudahan dan Persepsi Risiko Terhadap Minat Penggunaan Aplikasi Pencatatan Laporan Keuangan Pada Sektor UMKM (Studi pada UMKM Konveksi di Kecamatan Comal)

2025-07-16T21:56:07+07:00

This study aims to determine the role of financial literacy as a moderator of perceived ease and perceived risk on the interest in using financial reporting applications in the MSME sector. This study uses a quantitative approach with data collection techniques through questionnaires and involves 80 respondents. The population in this study were MSME Convection Actors in Comal District. The analysis technique used in this study is SEM (Structural Equation Model) using Smart Partial Least Square (SmartPLS) 4.0 software. The results of this study indicate that perceived ease has a negative and insignificant effect on the interest in using financial reporting applications for MSME Convection in Comal District, and perceived risk has a positive and significant effect on the interest in using financial reporting applications for MSME Convection in Comal District. Meanwhile, the role of financial literacy cannot moderate the effect of perceived ease on the interest in using financial reporting applications for MSME Convection in Comal District, and financial
literacy can moderate the perception of risk on the interest in using financial reporting applications for MSME Convection in Comal District.

Dampak Penggunaan Metode Absolute, Metode Relative, Moving Average, Dan Relative Strength Index Dalam Pengambilan Keputusan Investasi

2025-07-16T22:02:31+07:00

A dynamic economy contains risks from various aspects, especially in investment activities. Investors need to
know information that can be analyzed in decision-making. This study aims to provide an overview of the
absolute method, relative method, Moving Average and Relative Strength Index that can be used by investors
in assessing a stock before making investment decisions. The method used to solve these problems is to use
descriptive and exploratory approaches. The type of data used is secondary data with a data collection
technique, namely documentation. The research population was conducted on energy companies included in
the LQ45 index with a sampling technique, namely saturated sampling of 7 companies. The data analysis used
is descriptive statistics. The results of the study used an absolute method for issuers that are included in the
undervalued category, namely ADMR, ADRO, ITMG, PGAS and PTBA. Issuers that are included in the
overvalued category are AKRA and MEDC. The results of the study used the relavite method for issuers that
are included in the undervalued category, namely ADRO, MEDC, and PGAS. Issuers that are included in the
overvalued category are ADMR, AKRA, ITMG and PTBA. The results of the study using the Moving Average
and RSI indicators, the average of energy companies are in the area below the MA line, this is in line with the
indications shown by the RSI as a signal that can be used for investment decisions.

The Mediating Role Of Investment Motivation In The Relationship Between Risk Perception And Financial Literacy On Investment Decisions Of Paylater Users

2025-07-16T22:27:30+07:00

This study examines the mediating role of investment motivation in the relationship between risk perception, financial literacy, and investment decisions among PayLater users in Indonesia. Utilizing a quantitative explanatory approach, data were collected from 200 respondents aged 18–45 who had used PayLater services for more than six months. Structural Equation Modeling with Partial Least Squares (SEM-PLS) was employed to analyze both direct and indirect effects between constructs. The findings reveal that risk perception and financial literacy positively influence investment motivation. Investment motivation, in turn, has a significant positive effect on investment decisions and serves as a strong mediator between risk perception, financial literacy, and investment decisions. Although financial literacy only marginally affects investment decisions directly, its indirect effect through motivation is significant. The results emphasize the importance of enhancing both financial literacy and investment motivation to improve the quality of investment decisions in the context of digital financial services like PayLater.

Pengaruh Profitabilitas, Likuiditas, Struktur Modal,Dan Financial Distress Terhadap Nilai Perusahaan Sebelum Dan Selama Pandemi Covid-19 (Studi Empiris pada Perusahaan Sub Sektor Restoran, Hotel, dan Pariwisata yang terdaftar di BEI Tahun 2018-2021)

2025-07-16T23:11:06+07:00

The purpose of this study is to determine the effect of Profitability, Liquidity, Capital Structure, and Financial
Distress on Firm Value before and during the Covid-19 pandemic and to determine the difference in
Profitability, Liquidity, Capital Structure, and Financial Distress on Firm Value before and during the Covid19
pandemic
on
restaurant,
hotel,
and
tourism
sub-sector
companies
listed
on
the
Indonesia
Stock
Exchange
in

2018-2021.
The
data
used
in
this
study
is
secondary
data
obtained
from
the
financial
statements
of
restaurant,

hotel,
and
tourism
sub-sector
companies
listed
on
the
Indonesia
Stock
Exchange
for
2018-2021.
The
analysis

method
used
is
multiple
linear
regression.
The
results
of
this
study
show
that
Profitability
before
the
Covid-19

pandemic
had
a
negative
insignificant
effect
on
firm
value,
while
Profitability
during
the
Covid-19
pandemic

had

a positive insignificant effect on firm value. Liquidity before the Covid-19 pandemic had a negative
insignificant effect on firm value, while Liquidity during the Covid-19 pandemic had positive insignificant effect
on firm value. Capital Structure before the Covid-19 pandemic had a significant positive effect on firm value,
while Capital Structure during the Covid-19 pandemic had a significant positive effect on firm value. Financial
Distress before the Covid-19 pandemic had a significant positive effect on firm value, while Financial Distress
during the Covid-19 pandemic had a significant negative effect on firm value. There is no significant difference
between firm value before and during the Covid-19 pandemic.

Pengaruh Gambler’s Fallacy, Halo Effect, Familiarity Effect Terhadap Pengambilan Keputusan Investasi Pada Investor Milenial Di Kota Semarang

2025-07-16T23:19:41+07:00

In the current era, technology is increasingly developing in providing facilities especially in public services. With
the advancement of technology, the stock exchange is developing in the younger generation, especially in Central
Java. In the last 5 years the Central of Java has increased every year, especially in the city of Semarang which
has the highest increase in young investors from Central Java. This study aims to determine the effect of gambler’s
fallacy, halo effect, familiarity effect on investment decision making on millennial investors. The population in this
study were all young investors in the city of Semarang. The sample is determined using the purposive sampling
method and the number of samples chosen is 100 samples. The analytical tool in this study is multiple linear
regression. The results show that gambler’s fallacy, halo effect, familiarity effect influences significant effect on
investment decision making. Behavioral gambler’s fallacy, and familiarity effect bias are potentially grater than
that in halo effect. The contribution of this study provides empirical evidence that the behavior of bias gambler’s
fallacy, halo effect, familiarity effect affects investment decision making for millennial investors.

Persepsi Karyawan Terhadap Penggunaan Artificial Intelligence Pada Instansi Di Kota Semarang

2025-07-16T23:28:06+07:00

The Fourth Industrial Revolution (4IR) is the fourth industrial era since the first industrial revolution in the 18th century. This era is characterized by the emergence of various cutting-edge technologies, including artificial intelligence. There have been changes in human resource management (HRM) in recent years in line with changes in the business world, supported by technological advancements. This research successfully gathered 108 employees who use artificial intelligence working in state-owned or private offices in Semarang City to be used as samples in various analysis tests such as feasibility tests, classical assumption tests, and simple hypothesis analysis tests. The research method is quantitative, using purposive sampling and snowball sampling techniques, conducted by distributing questionnaires, and the results were then processed using SPSS version 26. The results of the study indicate that the artificial intelligence variable has a significant positive influence on employee engagement and artificial intelligence has a significant positive influence on
employee retention.

Praktik Pemasaran Pada Perusahaan Farmasi Multinasional Di Indonesia Dalam Bingkai Virtue Ethics Mendorong Terciptanya Keunggulan Kompetitif

2025-07-25T16:43:06+07:00

The marketing strategies employed by multinational pharmaceutical corporations in Indonesia are closely related to the ethical dimensions and their capacity to enhance competitiveness within the marketplace. The objective of this research is to formulate a mini-theory concerning the development of propositions derived from emerging theoretical frameworks. The methodology adopted in this investigation was a qualitative approach, utilizing secondary data sourced from way back machine, corporate search engines and online resources. The focal subjects of this inquiry comprise three multinational pharmaceutical entities operating in Indonesia, specifically Eisai Indonesia and Roche Indonesia. The findings of this study culminate in the assertion that marketing practices at multinational pharmaceutical firms, bolstered by ethical considerations, significantly impact competitive advantage.

Pengaruh Penetapan Harga, Brand Image, Kualitas Pelayanan, Dan Promosi Terhadap Keputusan Pembelian Pengguna Jasa Ekspedisi JNE Cabang Bantul

2025-07-25T14:19:00+07:00

This study aims to analyze the influence of pricing, Brand Image, service quality, and promotion on consumer purchasing decisions at JNE Bantul Branch Courier Services. The population of this study was consumers of JNE Bantul Branch, with sampling using the non-probability sampling method, precisely the accidental sampling technique. Data analysis was carried out using multiple linear regression. The results of the study showed that the variables of Pricing, Service Quality, and Promotion did not affect Purchasing Decisions. While Brand Image has a positive effect on purchasing decisions. The value of Adjusted R
is 0.288, indicating that 28.8% of purchasing decisions can be explained by the independent variable Brand Image. While the remaining 71.2% is explained by other causes that are not examined in this study and are not the variables of Pricing, Service Quality, and Promotion. Which means that these three variables are not important concerns/considerations for customers.

Pengaruh Kinerja Perusahaan Terhadap Nilai Perusahaan Dengan Kebijakan Deviden Sebagai Variabel Intervening Perusahaan Manufaktur (Studi Kasus Pada Perusahaan Manufaktur Yang Terdaftar Di Bei)

2025-07-25T14:45:12+07:00

This study aims to evaluate the extent to which corporate performance influences firm value, with dividend policy serving as an intervening variable. The research focuses on manufacturing companies listed on the Indonesia Stock Exchange (IDX) during the 2019–2023 period. Corporate performance is assessed using three main indicators: liquidity (measured by the current ratio), profitability (measured by return on assets), and leverage (measured by the debt to equity ratio). Firm value is proxied by Price to Book Value (PBV), while dividend policy is measured by the Dividend Payout Ratio (DPR). A quantitative approach is employed, utilizing Partial Least Squares Structural Equation Modeling (PLS-SEM) for data analysis. The results indicate that liquidity, profitability, and leverage do not have a direct significant effect on firm value. However, both profitability and leverage significantly influence dividend policy. Despite this, dividend policy does not mediate the relationship between corporate performance and firm value. These findings suggest that, in the context of Indonesian manufacturing firms, traditional financial indicators are not sufficient to reflect market value. Investors tend to give greater consideration to other factors such as long-term business strategies, corporate governance quality, and growth prospects. This research contributes to the theoretical development of financial management literature and provides practical insights for company management and policymakers in designing sustainable financial strategies.

The Implementation Of Zakat Utilization Model Canvas (ZUMC) As A Fundraising Strategy In Amil Zakat Institutions In Southeast Sulawesi

2025-07-28T14:22:26+07:00

This research seeks to explore the fundraising strategies employed by Amil Zakat Institutions (LAZ) in Southeast Sulawesi through the application of the Business Model Canvas approach, which has been adapted using the Social Enterprise Model Canvas framework—collectively referred to as the Zakat
Utilization Model Canvas (ZUMC). The study focuses on two institutions: Baitul Maal Hidayatullah (BMH) and Wahdah Inspirasi Zakat (WIZ). A descriptive qualitative method was adopted, utilizing data collection techniques including observation, interviews, and documentation. The findings reveal that strategic
partnerships with government bodies such as Baznas and the Ministry of Religious Affairs, as well as private entities like PLN and Telkomsel, play a crucial role in enhancing zakat fundraising effectiveness. Moreover, diversification of funding sources and the integration of digital technology have proven to expand outreach and strengthen the transparency of zakat distribution. The implications of this study highlight the need for stronger collaboration among government, private, and community sectors in managing zakat to ensure more effective and efficient distribution. In addition, the use of digital tools in zakat fundraising contributes significantly to wider access and increased transparency, which in turn fosters greater public trust and engagement..

The Impact Of Digital Service And Innovative Work Behavior On Employee Performance : The Mediating Role Of Job Satisfaction

2025-07-28T14:33:39+07:00

This study investigates "The Impact of Digital Service and Innovative Work Behavior on Employee Performance: The Mediating Role of Job Satisfaction." It aims to explore how Digital Service and Innovative Work Behavior influence Employee Performance, with Job Satisfaction acting as a mediating variable. The
research proposes five hypotheses: H1 posits that Digital Service positively affects Job Satisfaction; H2 suggests that Digital Service enhances Employee Performance; H3 indicates that Innovative Work Behavior positively influences Job Satisfaction; H4 asserts that Innovative Work Behavior improves Employee
Performance; and H5 evaluates the mediating effect of Job Satisfaction on the relationships between Digital Service, Innovative Work Behavior, and Employee Performance. Using a questionnaire distributed to 200 respondents, this study seeks to provide valuable insights into the interconnectedness of these factors and their collective impact on enhancing employee performance.

Pengaruh Penetapan Harga Transfer, Kepemilikan Keluarga, Dan Pertumbuhan Penjualan Terhadap Penghindaran Pajak

2025-07-28T14:40:17+07:00

This study aims to gather empirical evidence on the impact of transfer pricing, family ownership, and sales growth on tax avoidance in energy sector companies listed on the Indonesia Stock Exchange (IDX) from 2019 to 2023. This study uses a quantitative approach with secondary data obtained from the companies' annual financial reports. The population consisted of 83 companies, and the sample selection was carried out using a purposive sampling technique based on certain criteria, resulting in 10 companies as samples observed for five years, with a total of 50 observations. Data analysis was performed using panel data regression, and the model test results indicated that the fixed effect model was the best model. Data processing was carried out using EViews version 13 and Microsoft Excel. The results show that simultaneously, transfer pricing, family ownership, and sales growth influence tax avoidance. Partially, transfer pricing and sales growth have a significant effect, while family ownership does not show a significant effect. These findings indicate that some companies utilize certain strategies to reduce tax burdens, so it is hoped that they can be considered by regulators in designing more targeted tax policies.

The Influence Of Perceived Value, Brand Communication, And Brand Image On Consumer Trust In The Honda Brand

2025-08-04T15:52:27+07:00

This study aims to analyze the influence of perceived value and brand communication on brand trust, with brand image serving as a mediating variable in the context of the Honda brand. Using a quantitative approach, data were collected from 200 respondents who are consumers of Honda products. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that perceived value has a positive and significant effect on brand trust, as well as a positive and significant effect on Honda’s brand image. Moreover, brand image mediates the relationship between perceived value and brand trust. In addition, brand communication is found to have a positive and significant effect on both brand image and brand trust. The study also confirms that brand image has a positive and significant effect on brand trust and plays a mediating role in the relationship between brand communication and brand trust. These findings underscore the strategic importance of building strong brand image as a bridge between value perception,
communication efforts, and consumer trust in the Honda brand.

Inclusive Leadership And Employee Productivity: The Strategic Role Of Board Gender Diversity And Female Executives

2025-08-08T13:53:14+07:00

This study explores how gender-inclusive leadership structures influence organizational performance, particularly employee productivity. It examines three dimensions: board gender diversity, the presence of female executives (e.g., CEO or board chair), and their interaction. Grounded in Resource-Based and Social Identity Theories, the research hypothesizes that (H1) board gender diversity positively affects productivity; (H2) female top leadership enhances productivity; and (H3) their interaction amplifies these effects.Using quantitative methods and data from publicly listed companies across various industries, the study controls for factors such as firm size, industry, and market conditions. The analysis reveals strong direct effects of board diversity and female leadership on productivity, while age, as a mediating variable, shows a negligible and slightly negative influence. These findings underscore the strategic value of inclusive leadership in fostering workforce performance and suggest that organizations should prioritize gender diversity and female representation in leadership to improve productivity outcomes.