EconBank: Journal of Economics and Banking

Strategi Peningkatan Retensi Pelanggan Dalam E-Commerce

Shofif Shobaruddin Akbar — 2024-10-13

E-commerce applications allow businesses to manage their relationships with other external entities (suppliers, retailers, partners, consumers) more efficiently than when applying traditional management principles (door-to-door). The purpose of this study is to analyze the role of customer satisfaction in mediating the effect of website quality on customer retention and determine strategies for improving customer retention in e-commerce. A total of 100 e-commerce users were taken as samples with non-probability sampling. The analysis technique used in this study uses SEM-PLS. The results showed that website quality and customer satisfaction have a positive and significant effect on customer retention. In addition, customer satisfaction is able to act as a mediator on the effect of website quality on customer retention. Website quality which includes speed, design, ease of navigation, and functionality has a significant impact on customer satisfaction, which in turn influences the customer's decision to keep using the service which ultimately contributes to increased customer retention. One of the main strategies in increasing customer retention is to increase customer satisfaction through improving product/service quality in accordance with customer expectations. Customer retention must be a priority for a company in order to be able to retain its customers and compete in the middle of the market

Kepercayaan Konsumen Sebagai Mediasi Antara Sosial Media Marketing dan Viral Marketing Terhadap Keputusan Pembelian Pada Prime Video Indonesia

Nyoman Sri Manik Parasari — 2024-10-20

The development of the times accompanied by the development of information technology makes everything easier, including marketing. One way to attract consumers' attention and trust in their products is to use meme content as the content of choice that they post on their Twitter accounts so that consumers, especially their followers on Twitter, feel interested and increase curiosity, thereby giving rise to consideration when deciding to purchase their services. This research was conducted on Twitter social media, on the Prime Video Indonesia Twitter account. The population in this study is Twitter social media users in Indonesia, using a sampling technique in this study using a non-probability sampling technique with a sample size of 100 respondents. The method in this research uses quantitative analysis techniques using SEM-PLS mediation tests. The results of this research show that: (1) Social media marketing is proven to have a positive and significant effect on consumer trust, (2) Viral marketing is proven to have a positive and significant effect on consumer trust, (3) Consumer trust has a positive and significant effect on purchasing decisions. (4) Social media marketing has a positive and significant influence on purchasing decisions. (5) Viral marketing does not affect purchasing decisions. (6) social media marketing has a positive and significant effect on purchasing decisions through consumer trust. (7) viral marketing has a positive and significant influence on purchasing decisions through consumer trust.

Pengaruh Intellectual Capital, Islamicity Performance Index Pada Kinerja Bank Umum Syariah Indonesia

Maheswari Nur Isnaini — 2024-10-23

Islamic Commercial Banks are experiencing quite rapid development. In its implementation, financial performance experiences ups and downs as measured by profitability ratios. There are several indicators that affect financial performance such as intellectual capital, profit sharing ratio, zakat performance ratio, and Islamic income vs non-Islamic income. This research aims to understand several indicators that affect financial performance through the proxy of return on assets in Islamic commercial banks between 2015-2023. This research uses data sources in the form of secondary data related to financial statements with quantitative methods. This research takes a population of all Indonesian Islamic commercial banks in the 2015-2023 timeframe. The sample in this research was obtained by purposive sampling method. This research data analysis technique is multiple liner regression analysis. This study found that intellectual capital has a positive effect in improving the financial performance of Islamic banks. Meanwhile, the Profit Sharing Ratio, Zakat Performance Ratio and Islamic Income ratio were unable to affect the performance of Islamic commercial banks. so that if there is an increase in these indicators, it does not increase financial performance

Pengaruh Profitabilitas, Solvabilitas, Ukuran Perusahaan, Financial Distress, dan Opini Audit Terhadap Audit Delay

Ravika Aisyah Salsabila — 2024-10-24

This study aims to determine and analyze the effect of Profitability, Solvency, Company Size, Financial Distress, and Audit Opinion on Audit Delay. The population in this study were all food and beverage sub-sector companies listed on the Indonesia Stock Exchange. The sampling technique used was Purposive Sampling using 17 companies as samples. The technical analysis of the study used Multiple Linear Regression Analysis. The results of this study indicate that profitability, solvency and financial distress have a positive and significant effect on audit delay. The higher the profitability, the faster the company will submit reports. An auditor will need more time for a company that has a high solvency ratio so that the submission of the company's report takes longer. Likewise, companies that have a high level of Financial Distress can cause Audit Delay to be longer. The greater the company's profit, while company size and audit opinion are unable to affect audit delay.

Person Job Fit, Job Embeddedness dan Self Efficacy Terhadap Organizational Citizenship Behavior dengan mediasi Organizational Commitment

Laela May Az Zahra — 2024-10-24

This study aims to analyze the influence of Person Job Fit, Job Embeddedness, and Self Efficacy on Organizational Citizenship Behavior with Organizational Commitment as a mediating variable among employees of the Social Affairs Office of Population Control, Family Planning, Women, and Children of Pemalang Regency. The sample collection used a census method with 66 respondents. The results of the multiple linear regression analysis showed a positive effect of Person Job Fit on Organizational Citizenship Behavior, a positive effect of Job Embeddedness on Organizational Citizenship Behavior, a positive effect of Self Efficacy on Organizational Citizenship Behavior, and a positive effect of Organizational Commitment on Organizational Citizenship Behavior. The t-test results indicated that Person Job Fit, Job Embeddedness, and Self-Efficacy have a significant influence on Organizational Citizenship Behavior. Additionally, the Sobel test results showed that Person Job Fit, Job Embeddedness, and Self Efficacy significantly influence Organizational Citizenship Behavior through Organizational Commitment.

Pengaruh Likuiditas, Leverage, Profitabilitas dan Capital Intensity Terhadap Agresivitas Pajak

Kadek Wulandari Laksmi P — 2024-10-27

Tax aggression is an action taken to ensure that income subject to tax is either calculated correctly or illegal tax avoidance, often known as tax fraud. The purpose of this study is to estimate the impact of liquidity, leverage, profitability, and capital intensity on tax aggression in food and beverage sub-sector manufacturing companies listed on the IDX throughout 2021-2022. Sampling was carried out by purposive sampling so that 26 food and beverage sub-sector manufacturing companies listed on the Indonesia Stock Exchange were obtained that met several requirements. The results showed that liquidity and leverage have a negative effect on tax aggressiveness. Meanwhile, profitability and capital intensity have a positive and significant effect on tax aggressiveness

Analisis Penerimaan dan Penggunaan Jamsostek Mobile Menggunakan UTAUT Model Modifikasi

Bramantyo Dhuha Akbarida — 2024-10-27

This study aims to analyze the factors that influence behavior intention for and use behavior of the Jamsostek Mobile application with a focus on the variables of performance expectancy, effort expectancy, social influence, facilitating conditions, habit, and perceived trust. The sampling technique used in this study was purposive sampling so that 160 respondents were obtained. The results showed that performance expectancy, effort expectancy, social influence, facilitating conditions, habit, and perceived trust have a positive and significant effect on behavioral intention. Behavioral intention has a positive and significant effect on use behavior. Behavioral intention is able to mediate the effect of performance expectancy, effort expectancy, social influence, facilitating conditions, habit and perceived trust on use behavior. User characteristics such as gender, age, education level, occupation, and length of membership play an important role in determining the active user base of the Mobile Social Security application, with specific demographics dominant among active users.

Strategi Peningkatan Nilai Perusahaan: Analisis Keputusan Investasi dan Pendanaan dengan Intervensi Kebijakan Dividen

Eka Yuliyanti — 2024-10-27

This study aims to analyze strategies to increase firm value through investment and funding decisions with dividend policy intervention. This type of research falls into the causal associative category. The data sources in this study include all companies in the energy sector listed on the Indonesia Stock Exchange in the period 2019 to 2023. The sampling method applied is purposive sampling. The total population in this study was 145 companies, and of these, a sample of 29 companies was taken. The approach applied to analyze the data is SEM-PLS. The results of the study indicate that investment decisions have a positive relationship with dividend policy, although not statistically significant. Funding decisions have a negative and significant effect on dividend policy. Investment decisions are shown to have a significant negative relationship with firm value. Funding decisions do not show a significant effect on firm value. Dividend policy is proven to have a positive and significant effect on firm value. Dividend policy is able to mediate the effect of funding decisions on firm value. However, dividend policy is not able to mediate the effect of investment decisions on firm value

Sosial Media dan Gaya Hidup Hedonisme Terhadap Perilaku Konsumtif pada Karyawan Muda di Kota Semarang

Ade Ayu Pratiwi — 2024-10-30

This study aims to analyze the influence of social media use and hedonism lifestyle on the consumptive behavior of young employees in Semarang City. The sample in this study was 150 respondents taken by purposive sampling. The data collection technique in this study used a questionnaire with the help of Google Form. The analytical method used in this research is multiple linear regression analysis using the SPSS version 26 program as a data processing tool. The results of this study indicate that social media and hedonism lifestyle have a positive and significant effect on the consumptive behavior of young employees in Semarang City.

Peran Emosi Positif Dalam Memediasi Store Atmosphere dan Store Image Terhadap Pembelian Impulsif

Ernawati Ernawati — 2024-10-30

In business competition, retailers are expected to increase their sales so they can compete with other retailers. The phenomenon of impulsive buying behavior is a challenge for retailers where they are required to be able to create emotional interest such as provoking consumers' passion to buy and consume a particular product. The aim of the research is to prove how positive emotions mediate store atmosphere and store image and influence impulse buying. This research uses a quantitative approach, namely an approach that emphasizes analysis of numerical data processed using statistical methods. Quantitative research is a type of research that produces discoveries that can be achieved (obtained) using statistical procedures or other means of quantification (measurement). Then it is measured using SmartPLS (Partial Least Square) software starting from hypothesis testing. The results of this research are that store atmosphere has a positive effect on impulse buying, store image has a positive effect on impulse buying, store atmosphere has a positive effect on positive emotions, store image has a positive effect on positive emotions, positive emotions have a positive effect on impulse buying, positive emotions mediate the positive effect of store atmosphere. on impulse buying, positive emotions mediate store image having a positive effect on impulsive buying