IMPLEMENTASI SWOT DALAM PENGEMBANGAN USAHA BAGI ANGGOTA KUB SRIKANDI KECAMATAN CEPIRING KABUPATEN KENDAL

  • Emaya Kurniawati
Keywords: SWOT, development, business

Abstract

Kelompok Usaha Bersama Srikandi (Srikandi Join Venture Group) at Cepiring District, in Kendal Regency has been formed more than 5 years ago, consist of several businessman who have different skills in making and selling their products.Most of the (Kelompok Usaha Bersama) KUB Srikandi members in running their business, apply minimum knowledge in developing their business to meet the needs and condition nowadays in which similar products that same with KUB Srikandi products are increasing.This study apply the qualitative analysis techniques and SWOT analysis. The research apply qualitative approach and SWOT analysis trying to know what strategies are used in the business development of KUB Srikandi members.Based on the IFAS EFAS diagram, it can be concluded that the business carried out by KUB Srikandi members is in the first quadrant (I), which means that in this position, KUB Srikandi has strong position and has the good opportunity to develop. The implementation of strategies that can be done is using the Strengths factor that exist in the business of KUB Srikandi members Where in fact the business that runs by KUB Srikandi members facing a great market opportunities, to develop their business in dealing with it, KUB Srikandi members must optimize their productivities.

Published
2020-08-07
Section
Articles